What if you could measure how your shoppers actually wear the millions of products they buy from your brand? Now you can. When our idea came to life, we have recognized a huge blind spot in the product lifecycle: the part after sales. By utilising the post-sale part of the product lifecycle, w-commerce enables brands to implement valuable big data, next level sales and marketing strategies based on consumer behaviour and product usage habits, in order to measure entirely new key performance indicators like Wearing Frequency or Wearing Share, and improve their upsell figures and marketing performance with the help of our hub’s services, and the unique digital gamified marketplace platform we are developing.